The competitive map
Reach (how many shoppers a product can touch) on the horizontal. Personalization (how much it adapts to one shopper) on the vertical. Every cluster has a structural ceiling — MyAisle sits where they can't reach.
High personalization
Low personalization
Low reach
High reach
MyAisle
The four clusters
Expand each to see the model, scale, and where they break.
Business model
Property-owned, ad-supported, occasional loyalty perks
Scale signal
100M+ annual visits across portfolios; sub-2% app DAU/visit
Structural weakness
Built as digital brochures by REIT IT teams. No live inventory, no AI, no route planning. Average App Store rating ~2.8.
Our edge
Same install funnel (property co-marketing), but a shopper actually opens MyAisle inside the mall — concierge + route + reserve give recurring utility.